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Artfully Uniting Extraordinary Homes with Extraordinary Lives. Luxury is an Experience not a Price Point
Even though The Marco Chiappetta Group and Sotheby’s International Realty brand is recognized as an aspirational brand serving the luxury market, it’s important to highlight that luxury is an experience, not a price point. We represent extraordinary homes in a variety of lifestyle categories and price points.
Global Media Partnerships. Unparalleled Exposure
Our global media plan focuses on high-impact media partners such as the Wall Street Journal and New York Times, as well as prestigious lifestyle, home and architectural publications including Architectural Digest and Elle Decor. Our ads on these print and digital publications educate consumers and the brand, showcase unique properties and drive visits to our various websites. No local real estate brokerage has access to the high number of impresses and quality exposure our media plan provides.
The Global Network: International Connections, Local Insights
The Marco Chiappetta Group and Sotheby’s International Realty Canada are active members of the Sotheby’s International Realty network. The SIR network is an exclusive association of high quality residential brokerage companies throughout the world. This give us access to a global network of agents and brokers, along with a robust broker-to-broker Global Referral System to help promote your home to global buyers.
Online Exposure. Unparalleled Property Distribution
Every listing, once it goes live on the MLS and sothebysrealty.com, regardless of price, is distributed to over 140 affiliate companies’ websites. But there is more. We also distribute all listings to a series of global distribution partners. These include the Financial Times, the Wall Street Journal, Mansion Global and many more. Their readers can search for homes on each of these partner websites.
These listings are tracked by ListHub, so we can continuously track property views and inquiries. This information helps me react and adjust our marketing efforts, always with the goal of reducing the time on market.
The Finest Real Estate Marketing in Toronto
We are a marketing company who just happens to trade in real estate
Our Commitment to your and your home is simple. We deliver marketing and service of exemplary quality, regardless of your home’s price range.
In today’s market, local, national and international exposure is now paramount: it is what attracts the most qualified buyers, and the highest price for your home.
At Sotheby’s International Realty Canada, our claim of global exposure is supported by substance. We market Canadian homes in every neighbourhood and price range to over 6.9 million annual unique visitors on sothebysrealty.com, 2.7 million unique visitors on sothebysrealty.ca, as well as through wallstreetjournal.com, newyorktimes.com, hongkongtatler.com, ft.com, jamesedition.com, luxuryestate.com, mansionglobal.com, dwell.com, plus dozens of premier websites and international publications. We are the only real estate company in Canada to deliver over 1.1 billion annual online impressions in an era where over 87% of homebuyers are using the Internet in their real estate search (National Association of REALTORS®, 2015).